Cool Cellulose

'Cool Cellulose' is a speculative children's magazine that illustrates the future of our planet. Developed as part of a climate-focused cross-disciplinary module at the Royal College of Art, it was conceptualised as a physical product in the year 2100, being produced and published as a tribute to the age-old and now long-lost craft of paper-making. By reviving this rare and cherished tradition, the magazine serves as a celebration of a bygone era where natural resources were abundant but casually utilised. With ‘Cool Cellulose’, readers are transported to a future where the effects of environmental degradation and climate change are not directly depicted, but satirically encrypted into the stories and the world those are set in. The abstract of the magazine presents the publication as a product of 100% organic intelligence, something that is extremely rare in an era when artificial intelligence would have taken over.

Project type → Editorial, Illustration, Speculative Design
Collaborators → Elisa Terranera, Doruk Ozturk
My role → Concept, Narrative, 3D, Typography, Layout and Editorial Design
Year → 2024
Process
We started our discussions on the topic of climate crisis through a manifesto workshop. Wanting to approach the problem through a lens of speculation, we embraced the concept of using art as a weapon to expose societal absurdities and demanding change. The aim was to challenge perceptions and provoke introspection. Given the complexity of the problem, we geared towards a multifaceted approach, leading to a unanimously voted medium: a children's magazine. It struck the right balance between absurdity and reality to not only shock people but show them alternate realities. The main objective of the magazine is a call to action to be involved in the climate discourse.
The process involved a diverse range of elements aimed at both educating and entertaining its readers. After a thorough world-building exercises that involved peers from various disciplines, we went on a visual research journey to capture the essence of the magazine. Our aim was to find imagery that encapsulated the innocence of childhood while subtly hinting at the underlying dystopian themes. We sought visuals that conveyed both the purity of children's experiences and the somber undertones of a world facing challenges. This process allowed us to curate a visual identity that resonated with our desired aesthetic, blending elements of hope and introspection to create a compelling backdrop for the magazine's content. The visual language also included exploring typography and integrating it with the illustrations. We found ways to make it look organic and textural, aligning it with our concept of Organic Intelligence. The final look was achieved using Adobe Illustrator and Adobe Dimension.
Even though it is a children's magazine, it is targeted towards the adults of today – parents, guardians and teachers, who care about the future of their children and have influence and agency in driving a meaningful change. Using humour and irony, we tried to simplify complex issues and offer a new perspective, one which is jarring for us but seems unusually normal for the characters in the magazine, where they seem to have adapted to the ‘new normal’. For example, corn is the only food that is produced and consumed, and is highly marketed as a superfood throughout the magazine. As the children of the future might not really understand the idea of physical books, the magazine is detailed with instructions that seem obvious for us today, for example how to turn a page or the fact that one cannot scroll or edit a page.