Partners' Forum Logo
The logo was a visual embodiment of the six priority themes of the 'Every Woman, Every Child' movement, weaving them together into a cohesive representation of unified action. Inspired by the intricate Indian appliqué technique from Orissa, Pipli, it not only rooted the logo in its Indian locale but also contributed to the economic growth of the local craft community.

Visual Brand Language
In extending the visual language for various collaterals, we meticulously deconstructed the logo, identifying its defining forms and colours. By preserving the outer circular shape and the six primary colours, we established a versatile framework that allowed us to create a concise image bank featuring diverse human figures and surrounding motifs. Through strategic permutations and combinations, we crafted inclusive communication, varying gestures, genders, age groups, ethnicities, contexts, and environments. This method streamlined our design process and production workflow.

Digital Branding
Our digital branding efforts encompassed social media platforms, the event website, newsletters, and more. To maintain brand cohesion, I digitally simulated cloth textures for collaterals such as web icons, banners, and Instagram tiles. This approach enabled us to iterate internally and rapidly produce a plethora of deliverables, eliminating the need for outsourcing.

Onsite Branding
The brand language extended to the onsite branding, which exclusively used cloth and the Pipli applique technique. We worked closely with the Pipli craftspeople to learn about their workflow, understand the constraints, and iterate to optimise the process to allow the best possible outcomes. All the collaterals retained the six colours and illustrations to emphasise the priority themes. The onsite branding included hanging banners, stage backdrops, branded traditional lanterns, merchandise, etc.

Repurpose of Onsite Branding
With sustainable branding in mind, we designed and detailed all the onsite branding made from cloth to repurpose it into usable products, such as cushion covers and table runners. The branded material was removed after the event, re-stitched by the tailors we collaborated with and then gifted to the event delegates as memorabilia during the closing ceremony. We hoped this would extend the brand beyond the conference and create a positive recall by advocating its purpose and objective.

Sensory Branding
We worked with external agencies like Studio Eeksaurus to create stop-motion animation and motion graphics to be projected on the walls of the conference hall at Vigyan Bhawan. The goal was to develop brand recall by immersing the audience in a sensory, memorable experience celebrating our humanistic branding and identity. I was actively involved in providing guidelines for the visual language, coordinating and brainstorming with the teams, and measuring and analysing the space for projection mapping.