BRND NEW

BRND NEW, a California-based communication design studio, sought to infuse their website with lively 3D illustrations that would not only showcase their vibrant work culture but also convey their innovative approach to brand growth. As an experienced visual designer, I was tasked with creating illustrations that captured the essence of their ethos. This involved translating their unique perspective on content creation, which blends seasoned expertise with flexible, scalable strategies, into engaging visuals. Each illustration was crafted to reflect the dynamic nature of their work and their commitment to meeting the ever-changing needs of their clients. Through vibrant colours, dynamic compositions, and expressive imagery, the illustrations aimed to convey the energy and creativity inherent in BRND NEW's approach, inviting visitors to explore their services and values in an engaging way.

Project type → 3D Illustration

Client → BRND NEW

Year → 2023

To kick off the project, I initiated discussions with BRND NEW to gain insights into their vision and requirements. Through collaborative calls and thorough understanding, I sketched initial concepts, refining them based on their feedback. As the concepts took shape, I meticulously considered their brand's color palette, ensuring harmony and alignment with their identity. Once approved, I proceeded to model, texture, and render the illustrations, paying close attention to detail to bring their vision to life accurately. Throughout the process, constant communication and iterative reviews ensured that the final illustrations authentically represented BRND NEW's dynamic culture and innovative approach.