Partners' Forum
Event Branding
Inclusive Design
Sustainable Design
Members from 77 countries convened in December 2018 for the Partners’ Forum, organised by PMNCH (Partnership for Maternal, Newborn and Children’s Health) at Vigyan Bhawan in New Delhi, courtesy of the Government of India. Lopez Design spearheaded the creation of a profoundly human brand identity, drawing inspiration from Pipli, an intricate appliqué craft originating from Odisha. The aim was twofold: to honour the spirit of collaboration and showcase the rich cultural tapestry of India. When I joined the initiative, my focus was to expand this identity into a comprehensive brand language, extending its reach into digital and physical collaterals for the event. This encompassed a wide array of tasks, ranging from crafting web icons to designing eye-catching hanging banners for onsite display, while keeping in mind a sustainable and inclusive approach.
→ Client: PMNCH and Government of India
→ Collaborator: Madhavi Menon
→ Creative Director: Anthony Lopez
→ Featured on 'BrandNew by Underconsideration'
→ Awarded 'Best Graphic Design project' by 'India's Best Design Awards'
Design Approach
The logo reflected the six priority themes of the Every Woman, Every Child movement. Drawing from Odisha’s Pipli craft, the design honoured India’s heritage while promoting economic support for local craftspeople. This symbolic identity served as the foundation for an inclusive and impactful visual system.
We deconstructed the logo into adaptable forms and colours, creating a scalable system for event communication. The visual elements – circular forms, six vibrant colours, and humanistic motifs – helped craft an inclusive image bank. These permutations represented diverse age groups, genders, ethnicities, and environments, ensuring the communication felt universally resonant.
The logo reflected the six priority themes of the Every Woman, Every Child movement. Drawing from Odisha’s Pipli craft, the design honoured India’s heritage while promoting economic support for local craftspeople. This symbolic identity served as the foundation for an inclusive and impactful visual system.
We deconstructed the logo into adaptable forms and colours, creating a scalable system for event communication. The visual elements – circular forms, six vibrant colours, and humanistic motifs – helped craft an inclusive image bank. These permutations represented diverse age groups, genders, ethnicities, and environments, ensuring the communication felt universally resonant.
Digital Branding
For online engagement, I digitally simulated cloth textures to echo the handcrafted essence of the event. This cohesive language spanned social media graphics, event websites, and newsletters, enabling rapid internal production without outsourcing.
For online engagement, I digitally simulated cloth textures to echo the handcrafted essence of the event. This cohesive language spanned social media graphics, event websites, and newsletters, enabling rapid internal production without outsourcing.
Onsite Branding
To align with sustainable practices, all onsite branding materials were crafted using cloth and authentic Pipli appliqué techniques. Collaborating with artisans, we optimised production workflows to create banners, stage backdrops, branded lanterns, and merchandise – all unified by the brand's six-colour palette and motifs.
To align with sustainable practices, all onsite branding materials were crafted using cloth and authentic Pipli appliqué techniques. Collaborating with artisans, we optimised production workflows to create banners, stage backdrops, branded lanterns, and merchandise – all unified by the brand's six-colour palette and motifs.
Sustainable Repurposing
Post-event, the onsite cloth materials were transformed into memorabilia like cushion covers and table runners. By partnering with tailors, we repurposed these into meaningful gifts for delegates, extending the brand’s reach and advocating sustainability.
Post-event, the onsite cloth materials were transformed into memorabilia like cushion covers and table runners. By partnering with tailors, we repurposed these into meaningful gifts for delegates, extending the brand’s reach and advocating sustainability.
Sensory Branding
To elevate audience engagement, we collaborated with Studio Eeksaurus for stop-motion animation and with Splash for projection mapping. These dynamic visuals enriched the venue, immersing attendees in the brand's humanistic and vibrant essence.
To elevate audience engagement, we collaborated with Studio Eeksaurus for stop-motion animation and with Splash for projection mapping. These dynamic visuals enriched the venue, immersing attendees in the brand's humanistic and vibrant essence.
Impact
The Partners’ Forum 2018 branding was lauded for its cultural authenticity, sustainability, and inclusivity. It resonated with a global audience while celebrating India’s heritage, setting a benchmark for sustainable event branding.
The Partners’ Forum 2018 branding was lauded for its cultural authenticity, sustainability, and inclusivity. It resonated with a global audience while celebrating India’s heritage, setting a benchmark for sustainable event branding.